Media Literacy

Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media.

How media literacy skills help you:

  • Develop critical thinking skills.
  • Understand how media messages shape our culture and society.
  • Identify target marketing strategies.
  • Recognize what the media maker wants us to believe or do. 
  • Name the techniques of persuasion used. 
  • Recognize bias, spin, misinformation, and lies. 
  • Discover the parts of the story that are not being told. 
  • Evaluate media messages based on your own experiences, skills, beliefs, and values. 
  • Create and distribute your own media messages.
  • Advocate for a changed media system.